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BECOME THE GO-TO SOURCE FOR YOUR COMMUNITY

strategic and practical solutions to develop your personal brand

I help occupational therapists build a community and provide a service through personal branding, knowledge translation and research. 

Hi! I’m Cally Kent - an Occupational Therapist researcher and writer who also happens to be your research curator and personal branding coach. 


I created the movement and me for the overworked and overwhelmed Occupational Therapist who recognises the benefits of a social media presence for their practice and career - but doesn’t know where to start, what they can share without breaking any guidelines or how to grow an online community while still doing all their actual OT work (those reports do not write themselves!)

Keep scrolling to read about the different ways we can work together one-on-one or check out the online courses page for some essential professional development training.

About: Welcome

ABOUT
CALLY KENT, PHD

Your OT Brand and Research Strategist

One of the things that drew me to OT in the first place was the diversity within our profession and I've certainly made the most of that in my career so far. I've worked for a disability not-for-profit, a rehab provider and in private practice.


With a brilliant and dedicated OT as my partner (seriously, she's amazing) we started a paediatric private practice out of our cars and bedrooms when we were still living at home. So to help us grow and manage the business we sort out additional training and coaching. After leaving the business in her very capable hands to move to another city (somewhat traumatically might I add) I started a business again, this time the networks I had weren't there and I had to change tactic; focusing on providing professional development for teachers and early childhood educators. This allowed me to build a business that was more flexible and opened up other areas for development...

I now had my sites set on more research and went back to university to complete my PhD. I adapted and tested a play intervention for children with autism with a randomised control trial that included data collection over two years. I went on to finish my PhD with a fancy award from the chancellor and have published 5 articles from it (so far...).

I've presented at local, state, national and international conferences (almost in person no thanks to the covid pandemic) and have created countless professional development presentations that by design and delivery make a lasting impression and challenge the audience to make changes. 

(Sorry, not sorry for my humble brag)

I'm lucky to have worn many hats in my career and it's this diversity that has now created a sort of Captain Planet combined power of business owner/researcher/clinician/educator. I know what it takes to build a business on your own, forge out a career that excites you and all the intricacies required to take an idea all the way from initial spark and theory, through testing, analysis and writing it up for publication in competitive and highly respected international journals.

Honestly, if you are interested in developing your career, your business or getting started with research (without going back to uni to do it) - get in touch.

Let's get started

About: Team Members
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Starting November 2
How to build your personal brand and share your expertise to become the go-to source for your community - without breaking any professional guidelines

This short online course is perfect for therapists who want to connect with their clients, grow their community, elevate their practice and share their expertise without worrying about professional registration restrictions or wasting time not knowing what to post. 


The research storyteller model for practice and course helps you create a clear and consistent personal brand, provides you with resources and templates that help you develop, grow and engage with your community online to create new and sustainable referral pathways and allow you to serve your community as their go-to source for your practice area.


You’ll learn how to 

  • Create content in line with your personal brand for consistent and reliable messaging to your community

  • Curate research that is relevant to your practice and create clinical guidelines that help you get results with your clients

  • Simplify your social media marketing plan and follow a simple system each month to grow and connect with new referral sources

  • Start connecting with your current, past and future clients

(so you stay top of mind and become their go-to-source)

About: About
School avoidance and risk factors
01:24
research storyteller

School avoidance and risk factors

Many high school students continue to attend school with feelings of school avoidance. Although these students continue to attend school, these feelings of school avoidance can lead to reduced engagement with the curriculum, school absences, internal conflict and mixed feelings about attending. Authors from a recent study of Japanese high school students reported analysis which revealed that the following factors showed statistically significant predictors of feelings of school avoidance: perceptions of maladjustment in learning settings, experience of mental health problems that needed assistance, unsupportive parenting attitudes, having a mobile phone at a younger age, being male, low self-esteem, poorer understanding in the school learning, and experience of being bullied.” Supporting students with mental health challenges, bullying and encouraging strengths within the school culture (even if not academic strengths) can all contribute as protective factors against the feelings of school avoidance. If you are worried about a child or student in your life please reach out to an Occupational Therapist in your local area. They will work with you and the child at home and at school to help with engagement with school. And if you are a helping professional interested in the article please DM me for the link and to find out more about how you can apply the research to your practice. Link to article: https://www.jstage.jst.go.jp/article/jash/16/0/16_SH_095/_article/-char/ja/ Are you an OT interested in creating your own content for social media that demonstrates your clinical knowledge and value in your community - check out my free masterclass on Personal branding for OTs https://cally-kent.thinkific.com/courses/masterclass-personal-branding-for-ots This masterclass explores the 3 mistakes many Occupational Therapists make when creating content for social media and the solutions you can implement and take action today to become a trusted source for your community You can sign up at the link for free and enjoy unlimited access for the next 2 weeks - it's very new so I would love to know your thoughts 👍 https://cally-kent.thinkific.com/courses/masterclass-personal-branding-for-ots
School avoidance and anxiety - working with the family
02:10
research storyteller

School avoidance and anxiety - working with the family

Noah, a 12-year-old boy, is experiencing anxiety and school avoidance. If you were a teacher or therapist working with him, what would you want to know about his family? How might his family’s interactions be influencing his anxiety and school avoidance? A case study published in 2020 illustrated family systems interventions in a school setting to address anxiety and school avoidance. “Family systems research provides a map that helps school-based mental health professionals conceptualize how family interactions influence psychological problems. Anxiety disorders are the most common mental health condition among adolescents with a lifetime prevalence of close to 32%. Children with anxiety disorders tend to avoid situations that evoke anxiety. When they express distress and behavioral avoidance, parents respond with attachment behaviors such as accommodations that help the child to avoid distress associated with anxiety-evoking situations. Speaking for the child in public, helping the child avoid social situations, and permitting the child to avoid school are all examples of family accommodations. Family systems interventions that focus on changing parent behavior have shown to be effective in preventing and treating childhood anxiety disorders and school avoidance even when the child is not receptive to treatment. These approaches typically offer psychoeducation about anxiety and behavioral avoidance. They explain how family accommodations influence the child’s behavioral avoidance and provide a rationale for the child engaging in gradual exposure. Family systems approaches emphasize the important role that parents play in helping their child face anxious situations.” If you are worried about a child or student in your life please reach out to an Occupational Therapist in your local area. They will work with you and the child at home and at school to help with engagement with school. And if you are a helping professional interested in the article please DM me for the link and to find out more about how you can apply the research to your practice. Link to article: https://www.tandfonline.com/doi/full/10.1080/2692398X.2020.1849935?casa_tok If you're an OT interested in creating content for social media like this that combines your clinical knowledge and latest research check out my free masterclass on Personal branding for OTs: https://cally-kent.thinkific.com/courses/masterclass-personal-branding-for-ots This masterclass explores the 3 mistakes many Occupational Therapists make when creating content for social media and the solutions you can implement and take action today to become a trusted source for your community You can sign up at the link for free and enjoy unlimited access for the next 2 weeks - it's very new so I would love to know your thoughts 👍 https://cally-kent.thinkific.com/courses/masterclass-personal-branding-for-ots
School avoidance is not necessarily about the school work
00:47
research storyteller

School avoidance is not necessarily about the school work

Sometimes school avoidance isn't about the school work. "Fears associated with less structured aspects of school (e.g., break times) and poorly monitored areas (e.g., toilets; change rooms) have been linked to nonattendance" . If that's the case, providing guidance and options for more structured engagement like playing basketball at recess can be an important part of the solution. If you are worried about a child or student in your life please reach out to an Occupational Therapist in your local area. They will work with you and the child at home and at school to help with engagement with school. And if you are a helping professional interested in the article please check out the article here https://www.sciencedirect.com/science/article/abs/pii/S1077722918300427?via%3Dihub and check out my instagram @drcallykent.ot and research storyteller facebook pages to find out more about how you can apply the research to your practice. If you want to find out more about how you can create content like this for your OT career check out my free masterclass on Personal branding for OTs: https://cally-kent.thinkific.com/courses/masterclass-personal-branding-for-ots This masterclass explores the 3 mistakes many Occupational Therapists make when creating content for social media and the solutions you can implement and take action today to become a trusted source for your community You can sign up at the link for free and enjoy unlimited access for the next 2 weeks - it's very new so I would love to know your thoughts 👍 https://cally-kent.thinkific.com/courses/masterclass-personal-branding-for-ots
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